Originally posted on bridgetstraub:
I have been trying to refocus on marketing again, and therefore I have been reading and listening to everything I can on the subject. It’s difficult because there is very little new information out there. It makes me crazy when you read advice such as; Write a good script. Really? Is that helpful to anyone? Are there people scratching their heads in astonishment, saying “By God, I never thought of that!” It’s silly, and more often a waste of time.
Recently, however, I was listening to a webinar in which they said one of the first things you should do is decide who you wish to emulate. My initial response was that I don’t want to emulate anyone. I want to be myself, and unique. Then I thought about books and films I like, and it became a little clearer what they were saying. So okay, I can think…
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